Addressing brand protection from every angle – Red Points

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Business impact

  • Grow the brand protection business, expand offering to more customers
  • Improve customer service
  • Save time and resources by reallocating team from unlocking sites

About the company

With offices in NY, Salt Lake City, Barcelona, and Beijing, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective technology solution. The company serves multiple leading global brands in several market sectors and is included in the top-three list of global companies dedicated to brand protection. The SaaS company raised a total of $64 million in investment and is considered the fastest-growing brand protection solution in the world.

The challenge

Red Points needed a scalable dynamic solution for collecting online data without getting blocked or cloaked. Their data collection operations are mostly concentrated on identifying potential product fraud, illegal representation of brand names, and the illegal display of brand products. They were also searching for videos, images, and audio files that may breach Intellectual Property Rights (IPR).

The outcome

Red Points selected Bright Data‘s Web Unlocker. The Web Unlocker solution allowed Red Points to easily expand its offering to more customers and improve the quality of service to existing customers. It also allowed Red Points to re-allocate its workforce from debugging and unblocking tasks to other activities, saving the company great resources. BrightData’s automated data collection provided Red Points with the optimal tool to comprehensively address the mission of brand protection from every angle.

Lessons learned

  1. To effectively combat online fraud such as brand protection, you need to identify the “source” first – you need to simulate a real user located anywhere in the world.
  2. In this case, automated data collection has provided the optimal tool to address the mission of brand protection comprehensively from every angle.
  3. When unblocking and unlocking the web, providing a transparent view is essential. Using a solution that combines various types of internet exit nodes, as well as the automatic handling of fingerprints and data validation, proved to serve all requirements with impressive success.

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